Our goal was to update Keter’s visual language and website to meet the needs of the business and its patients now.
Angie Mordecai is a caring and rigorous acupuncture and herbal medicine practitioner with a practice in NYC and just outside in Tarrytown. Pre pandemic, I worked with Angie on her branding and website. Our initial project was completed while she was setting up her practice. While her website had served her well, she was ready for a new look and website to suit the needs of her client base now and move with her going forward.
She also wanted to make her website as energy efficent as possible, while still remainign with Squarespace.
The project included
• A brand audit and website audit, delving deep into her patients and customers profiles and their goals. As well as her practice and goals.
• A visual style guide, looking at colour, typography and layout styles. While keeping her Keter logotype (designed by me).
• Full site and shop design
Key Words
Compassion, Calm, Gentleness
Thoroughness, Creative, Intuitive
Diligent, Personalised, Bespoke, Crisp
For any queries or to discuss working together
please get in touch.
